Careline Cosmetics Video

Careline Cosmetics tapped the Vitalstrats team to come up with a video that would spread awareness of their products, highlight the newly-minted members of the Careline Gang, and talk about the brand's advocacy. 

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Since the project proposal predated my tenure as Vitalstrats' copywriter, the start of this project consisted of familiarizing myself with the already-approved concept and the members of the Careline Gang. From here, I crafted a manifesto-style script that reflected the values of younger millennials and Gen Z. 

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A project under Vitalstrats Creative Solutions.

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Visit vitalstrats.ph to learn more.