Ho-Mi Noodles Campaign

Uni-President, the company behind Ho-Mi Noodles, tapped the Think+Talk team to create a 360 campaign proposal. This included ideas for print, television, radio, on-ground activations, and digital content.

I was assigned to present one of two ideas, "Good Yan" (That's Good) which centered on encouraging optimism and appreciating acts of kindness.

Client ended up choosing the "Good Yan" angle and requested two print ads and a 30-seconder radio commercial.