Newborn Food Products Inc., the company behind Lily's Peanut Butter, asked the Think+Talk team to create a campaign that would build on their tagline "Ikaw lang talaga!" (You're the only one), and show the target market that peanut butter - and naturally-occurring peanut oil - can be healthy. Client also wanted to make this nostalgic brand more appealing to millennials. 

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To address these goals, we built on the fact that Lily's Peanut Butter is healthy and preservative-free and that more and more people are seeking healthy alternatives. Thus, the creative line "Good for You" was born. This indicated a better choice, and affirmed the people who made this good and healthy choice. 

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We applied this creative line to proposed social media content, website content, activations, and print collaterals.

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A project under Think+Talk Creative Communications.

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Visit thinktalkcc.com to learn more. 

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