​Lily's Peanut Butter wanted to create a campaign called "Meals and Memories with Lily's" that would appeal to the nostalgia associated with their brand, appeal to millennials, and show people that peanut butter - and naturally-occurring peanut oil - can be healthy. 

This particular project involved a lot of changes in the creative line before client settled on "Meals and Memories with Lily's." As the copywriter, I had to pivot the content to make it suitable for the upcoming calendar month and revise it as timelines were pushed further. 

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A project under Think+Talk Creative Communications.

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