Maybank Philippines was gearing up to promote itself as a digital-ready bank through their MOVE (Mobile-Optimized, Virtual Experience) campaign. To reach their young, tech-savvy target market, they asked the Vitalstrats team to create a video that explained the services that were now available via the Maybank2U PH app.​

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In crafting the script, I tapped into the target market's pains when it came to going to a bank - the traffic, the time spent in line, inaccessibility, full schedules, and so on.

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A project under Vitalstrats Creative Solutions.

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Visit vitalstrats.ph to learn more.