Pansit Malabon Express wanted to rebrand and strengthen their brand identity. The Vitalstrats team was tasked with coming up with this new identity and fleshing it out through a brand book and collaterals. 

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By studying Pansit Malabon Express, their target market, and their competitors, we were able to come up with brand differentiators for Pansit Malabon Express. This resulted in a unifying concept called "Siksik sa Sarap" (Filled with Deliciousness). 

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From this concept, I crafted brand values, a brand personality, brand persona, and a brand manifesto that would guide how client communicated both with their internal stakeholders and with their customers. I positioned Pansit Malabon Express as a "party-planner who goes 'extra'" so that there's someone for every friend or family member to enjoy.

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A project under Vitalstrats Creative Solutions.

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Visit vitalstrats.ph to learn more.