Sun Life Financial Philippines tasked Vitalstrats Creative Solutions with creating content to promote the #SunLifeDEAL campaign. These "digital, easy, affordable life insurance" products make getting an insurance policy hassle-free since the target market can get them through e-commerce platforms.

 

As the agency copywriter, I wrote organic social media posts and collection ads. One particular challenge during this project was creating 27 different collection ads within a short timeline - and as the sole writer, I had to get all the copy approved quickly so that the designers and video editors could work on the design as soon as possible.

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A project under Vitalstrats Creative Solutions.

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Visit vitalstrats.ph to learn more.