In preparation for Financial Independence Month 2019, Sun Life asked Vitalstrats to come up with a series that would explain the importance of having insurance/investment products, educate the target market on these 3 "hero" products, and urge the viewers to avail of these financial solutions.

​

As the scriptwriter for these videos, I studied each product and target market segment carefully. I tapped into the goals, pains, and gains of potential clients, and used graphics/supers at key moments to emphasize the voice-over message.

​

A project under Vitalstrats Creative Solutions.

​

Visit vitalstrats.ph to learn more.